article thumbnail

65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

article thumbnail

How complex is your complex sale? An analogy with Judo belts

KAM With Passion

The Global Sales VP is the sponsor of the project without being directly involved in the decision. The Sales Excellence Director and the CRM IT Project Manager chair the buying committee but will take a consensus-based decision. Symptoms that the degree of complexity of sales is not managed properly.