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65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

APRIL 13, 2023

Executive Sponsorship A key account management strategy that involves engaging senior executives from both the company and the key account in the relationship-building and growth process.

Key Account Management 52
Key Account Management Account Management Management Value Proposition 52
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How complex is your complex sale? An analogy with Judo belts

KAM With Passion

MARCH 28, 2022

A significant investment has been made in training and coaching the sales reps on value-selling and outcome-based selling, but the corresponding tools are not used efficiently and the sales results have not been durably improved.

Procurement 130
Procurement Stakeholders CRM Government 130
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