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65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

APRIL 13, 2023

Digital Key Account Management The use of digital tools and platforms to manage relationships with key accounts is Digital Key Account Management. It involves the use of a combination of connected applications like Key Account Management Software , CRM software, data analytics, and communication tools.

Key Account Management 52
Key Account Management Account Management Management Value Proposition 52
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How complex is your complex sale? An analogy with Judo belts

KAM With Passion

MARCH 28, 2022

It might be worth talking to each of the involved persons about a few specific parameters (the delivery time, safety of supply, logistics, payment terms) but the free space left to the sellers to add value remains limited and easy to identify (still, not all sellers identify it and try to leverage it). An analogy always has some limitations.

Procurement 130
Procurement Stakeholders CRM Government 130
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