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Business Development – What is it?

Arpedio

Overall, business development aims to identify and pursue strategic opportunities that align with the organization’s objectives, drive revenue growth, and enhance long-term sustainability. It requires a combination of strategic thinking, market insight, relationship management, and effective execution to achieve success.

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Key Account Management – What is it?

Arpedio

It requires a combination of strategic thinking, relationship-building skills, and a customer-centric approach to deliver value and achieve mutual success. Overall, Key Account Management is essential for driving customer loyalty, retention, and revenue growth in B2B (business-to-business) relationships.

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Understanding Account Management Essentials

Arpedio

Strategic Thinking: Account managers should have excellent critical thinking and analytical skills, enabling them to develop strategies, identify challenges, and capitalize on opportunities. Relationship-Building Skills: Developing strong client relationships is a foundation of account management.