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Traits of Startup Unicorns in 2024 [Data + Expert Insights]

Hubspot Sales

Privately owned companies are typically owned by a concentrated number of shareholders, unlike public companies traded on the stock market. This backbone isn't surprising given that 3 of the top 10 unicorn categories are software (#1), pharmaceuticals and biotechnology (#7), and healthcare technology systems (#8).

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Mission Statement Examples

OnStrategyHQ

John Deere’s mission statement: “Double and Double Again the John Deere Experience of Genuine Value for Employees, Customers and Shareholders.”. Example Mission Statements for Healthcare Organizations. *If you have a body, you are an athlete.”. CVS’ mission statement: “Helping people on their path to better health.”.