Traits of Startup Unicorns in 2024 [Data + Expert Insights]
Hubspot Sales
MAY 6, 2024
Privately owned companies are typically owned by a concentrated number of shareholders, unlike public companies traded on the stock market. This backbone isn't surprising given that 3 of the top 10 unicorn categories are software (#1), pharmaceuticals and biotechnology (#7), and healthcare technology systems (#8).
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