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ICYMI: Our Favorite Reads From 2018

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Sales as a Service. In this post, he outlines how we developed a sales process that puts customers first: “We were determined to avoid any sales experience that left customers with a bad taste in their mouth. Piece of cake, right?”. It took us awhile to get over the concept of sales feeling a little icky.

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A Year of Experiments

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The problem with following best practices, however — as Jay Acunzo writes in his excellent new book, Break the Wheel — is that “Just because something is the most common approach doesn’t mean it’s the best approach for us.” We also wanted potential customers to know we were developing a chat product. Some tools just work.