Remove hiring-for-culture-fit-the-secret-weapon
article thumbnail

Hiring for Culture Fit—The Secret Weapon

The Center for Sales Strategy

If you’re curious why so many companies fail to fully activate the talents of their people, take a closer look at how they make their hiring decisions. You need to make sure you get both the talent and the culture fit right with every single hire you make.

article thumbnail

Sales development representative: SDR sales role guide

Zendesk

The secret to a successful modern sales team isn’t the closers—it’s the people behind the scenes. Your secret weapon is your sales development representatives. The secret to a successful modern sales team isn’t the closers—it’s the people behind the scenes. Lead qualification. Prospect outreach. Marketing alignment.

Sales 98
article thumbnail

Why 98% of online ads don’t work – and what to do about it, with Martin Lucas

Account Management Skills

?. In this episode Martin Lucas , Mathematical Psychologist and Founder of the company Gap In the Matrix is about to blow the lid off many of the sacred cows in the agency world. Why measuring impressions isn’t useful. * Why the attribution model for measuring online ad performance is wrong. * Why measuring impressions isn’t useful. *