Remove Logistics Remove Procurement Remove Profitability Remove Shareholders
article thumbnail

Selling to the C-Suite: Strategies for Reaching Executive Decision Makers

Brooks Group

Discuss high-level impacts such as competitive advantage, strategic risks/opportunities, financial performance, and shareholder value, not just product features and tactical details. Tactical or logistical decisions are made daily by frontline employees. Personnel = tactical/logistical buyers. Bring cross-functional expertise.