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Selling to the C-Suite: Strategies for Reaching Executive Decision Makers

Brooks Group

MARCH 28, 2024

Discuss high-level impacts such as competitive advantage, strategic risks/opportunities, financial performance, and shareholder value, not just product features and tactical details. Tactical or logistical decisions are made daily by frontline employees. Personnel = tactical/logistical buyers. Bring cross-functional expertise.

Decision-making 71
Decision-making Logistics Supply Chain Suppliers 71
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How AI can help manufacturers revamp their supply chains and be more sustainable

Zendesk

MARCH 24, 2023

They can then use these insights to boost agility, streamline costs, and optimize their logistics network. The first is profitability. But those who do could potentially double their revenue from 12 percent to 24 percent by 2024, significantly boosting their bottom line and benefiting employees, shareholders, and customers alike.

Supply Chain 98
Supply Chain Manufacturing Shareholders Logistics 98
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