Five Selling Techniques That Really Work, And Five That Don’t (Updated April 2019)
Corporate Visions
APRIL 25, 2019
But applying that same messaging approach to keeping customers and expanding profitability will backfire. It’s a “spec war” and you might gain the upper hand with one feature, but then the competition meets your feature and raises another. When you position yourself against your competitors, you’re competing in a vendor bake-off.
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