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Tips for Building a Highly Effective Sales Training Program

Brooks Group

More than ever, sales professionals need sales training programs that can help them keep pace with the demands of the modern sales process. Sales training pays off in many ways. A recent study by Accenture found that every dollar spent on training got a $4.53 What is Sales Training?

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Improving Sales Efficiency: How to Accelerate Sales Cycles

Brooks Group

Challenges of a Changing Sales Cycle There are several things sales leaders can do to curtail the elasticity of these lengthening sales cycles. But before investigating the sales process, take a look at three key elements of sales that have changed over the past few years: the decision matrix, value proposition, and ROI.