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Tips for Building a Highly Effective Sales Training Program

Brooks Group

More than ever, sales professionals need sales training programs that can help them keep pace with the demands of the modern sales process. Sales training pays off in many ways. A recent study by Accenture found that every dollar spent on training got a $4.53 What is Sales Training?

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Top Tactics for Selling to a Buying Committee

Brooks Group

Effective communication and value proposition alignment are key to overcoming this challenge. To be more successful when selling to a buying committee, sales professionals need to be strategic and adaptable. Here are essential initiatives to train and coach sales teams effectively.

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The 33 Best Sales Training Video Channels on YouTube

Hubspot Sales

in 2013 on hiring sales training companies, one of the top five outsourced training expenditures, according to Training Industry. Clearly, if your team needs sales training, there's a lot of options out there. And my favorite is " 3 Components Every Value Proposition Must Have.".

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Improving Sales Efficiency: How to Accelerate Sales Cycles

Brooks Group

Challenges of a Changing Sales Cycle There are several things sales leaders can do to curtail the elasticity of these lengthening sales cycles. But before investigating the sales process, take a look at three key elements of sales that have changed over the past few years: the decision matrix, value proposition, and ROI.

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IMPACT Over the Years

Brooks Group

IMPACT has been improving the sales performance for companies and receiving awards and recognition for its effectiveness for decades. For the second year in a row, Investopedia has named IMPACT the best virtual sales training program in the country. Sales Success Despite Wars, Recessions, and a Global Pandemic.

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Unlock Apply: The 4th Key Fundamental of IMPACT Selling®

Brooks Group

I know this ties in deeply with the Probe step, but the strength of your value formula (your ability to apply a solution) is directly proportional to the quality and quantity of the questions you ask. Most people have value propositions that involve saving or making their customer money.

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Sales Discovery Questions: Best Practices of Successful Sales Teams

Brooks Group

Differentiating and Selling Value By uncovering the customer’s unique needs and wants, sales professionals can better differentiate their offerings and highlight specific value propositions that matter most to that particular customer.

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