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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. And how the value proposition and content messaging needs to be adapted to different targets at different stages of their buying journey.

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Top Tactics for Selling to a Buying Committee

Brooks Group

Effective communication and value proposition alignment are key to overcoming this challenge. Customize Your Approach Tailor your messaging and value proposition to resonate with the specific needs and priorities of each committee member.

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Here’s How to Keep Clients Interested In Your Proposal

Account Manager Tips

Differentiated my value proposition. The Thermometer Technique Excerpt from the book You Can’t Teach a Kid to Ride a Bike at a Seminar Before you proceed with any more pain, however, use the Thermometer technique, which helps you measure the degree to which your prospect has been sold. This book is for you. Learn more.

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Improving Sales Efficiency: How to Accelerate Sales Cycles

Brooks Group

But before investigating the sales process, take a look at three key elements of sales that have changed over the past few years: the decision matrix, value proposition, and ROI. Focus your value proposition: It’s more important than ever to drive home your value to buyers.

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IMPACT Over the Years

Brooks Group

The sales team attended IMPACT training with their management team, and reassessed their strategic positioning and value proposition. The post IMPACT Over the Years appeared first on Sales Training Company - Award Winning Sales Training Classes & Seminars.

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Unlock Apply: The 4th Key Fundamental of IMPACT Selling®

Brooks Group

I know this ties in deeply with the Probe step, but the strength of your value formula (your ability to apply a solution) is directly proportional to the quality and quantity of the questions you ask. Most people have value propositions that involve saving or making their customer money.

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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

We talked about the importance of employer brands too ( Employer Value Proposition – EVP – at DAC Beachcroft is described in this post PM Conference Report 2022: Strategy implementation (kimtasso.com) ). 75% 6 – 10 partners 25% 2 – 5 partners How many offices do you have private client services?