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Top Tactics for Selling to a Buying Committee

Brooks Group

Procurement managers : Professionals tasked with managing the procurement process, negotiating contracts, and ensuring compliance with organizational policies. Effective communication and value proposition alignment are key to overcoming this challenge.

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Improving Sales Efficiency: How to Accelerate Sales Cycles

Brooks Group

But before investigating the sales process, take a look at three key elements of sales that have changed over the past few years: the decision matrix, value proposition, and ROI. Focus your value proposition: It’s more important than ever to drive home your value to buyers.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. And how the value proposition and content messaging needs to be adapted to different targets at different stages of their buying journey.

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Here’s How to Keep Clients Interested In Your Proposal

Account Manager Tips

Differentiated my value proposition. Planned my negotiation strategy: Know who I'll negotiate with Know my objectives (best case) and bottom line (worst case). Explored opportunities and potential solutions and how they achieve client's business outcomes. Presented a customised proposal and sought feedback from my client.

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Unlock Apply: The 4th Key Fundamental of IMPACT Selling®

Brooks Group

I know this ties in deeply with the Probe step, but the strength of your value formula (your ability to apply a solution) is directly proportional to the quality and quantity of the questions you ask. Most people have value propositions that involve saving or making their customer money. Overcoming objections.

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Why You’re Losing Deals You Thought You’d Win

Brooks Group

Misaligned Values. Value propositions need to be challenged on a regular basis these days. The post Why You’re Losing Deals You Thought You’d Win appeared first on Sales Training Company - Award Winning Sales Training Classes & Seminars.

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How To: Sell Against Lower-Priced Competition

Brooks Group

You have a strong indicator that sellers aren’t properly creating and interpreting value when prospects consistently ask them to lower their prices. In the absence of a value interpreter, every negotiation will degenerate into a conversation about price. What value propositions are shared with prospects?