Five Selling Techniques That Really Work, And Five That Don’t (Updated April 2019)
Corporate Visions
APRIL 25, 2019
So rather than focusing on that “parity area,” you should focus on what you can do for the customer that is different from what the competition can do – this is your “value wedge.” Your value wedge must be unique to you, important to the customer, and defensible. Learn more about how to define your value proposition.
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