Mike Kunkle

OCTOBER 8, 2023

It is THE thing that we’re taking to market, and without strong product-market fit, everything is an uphill battle. Organizational structures with functions or departments vary widely based on industry, company size, and maturity level. There’s no one-size-fits-all solution, and consensus is unlikely.

Customer Experience 277

Customer Experience Decision-making Profitability Marketing 277

Hubspot Sales

JULY 1, 2019

According to Google Trends, interest in account-based sales is steadily rising. But what is account-based sales? An account-based model treats every account like a market of one. Read on for a deep dive into account-based sales. What Is Account-Based Selling? Who Should Use Account-Based Selling?

Stakeholders 79

Stakeholders Finance Sales Decision-making 79

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

Account Management 98

Account Management Management Account Planning Co-Creation 98