resources sales-white-papers the-5-most-effective-negotiation-tactics-buyers-use-on-sellers 
Brooks Group
JULY 14, 2023
Competition is fierce and buyers have endless options and information available at their fingertips. Now, instead of focusing on transactional sales, salespeople must be capable of building long-term relationships beyond the initial sale and maintain their standing as trusted business advisors to your customers.
Brooks Group
SEPTEMBER 22, 2023
Today’s buyers are more discerning than ever. They have knowledge about competitors’ products and services at their fingertips, which means it’s critical that your salespeople can overcome sales objections quickly and confidently. It’s not about tricking a buyer or persuading them to purchase something they don’t need.
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