Remove resources sales-white-papers what-sales-winners-do-differently
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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

At the 28 th PM Forum Annual Conference in September I (in my capacity as Head of Training and Learning Transfer of the Managing Partners’ Forum and PM Forum), co-presented breakout sessions with Julie McConnell of international law firm White & Case. These are not aligned to professional services marketing.

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What is a lead magnet? The ultimate guide (+10 examples)

Zendesk

What is a lead magnet? What makes a good lead magnet? What is a lead magnet? It can be a discount code, webinar, white paper, ebook, template, or another resource. Every interaction is an opportunity to connect with leads and push them further down the sales funnel. What makes a good lead magnet?