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65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

Key Account Management Glossary: 65 Crucial Account Management Terms Explained Account Hierarchy: Account Hierarchy is the structure and organization of key accounts within a company visualized in a hierarchical system of decision-makers and stakeholders.

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How complex is your complex sale? An analogy with Judo belts

KAM With Passion

A flexible and smart usage of the concept or Buying Centre can well cover most purchase (and sale) situations where a single organisation is involved on the buy side. The situation described above is an emblematic complex sales situation mostly for three reasons. The presence of impacted stakeholders outside the buying organistation.