Shining a Light on the Dark Funnel
Strategic Communications
AUGUST 1, 2023
In fact, as today’s marketers think about the traditional funnel, they’re increasingly becoming aware that this linear model simply isn’t sufficient to offer relevant and reliable insights into the purchase process. A New View of the Sales Funnel The dark funnel is a concept that has been making the rounds for some time now in sales circles.
Let's personalize your content