Zigging When They Zag: The Potential of Traditional Marketing Communication
Strategic Communications
MAY 9, 2023
Consumers benefit from access to a massive amount of information literally available at their fingertips—and often being pushed to them by marketers yelling “pick me, me, me.” Non-digital approaches to marketing are becoming more and more popular, especially after the pandemic,” Bennett says. “I and 2.9%, respectively.”
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