Study: Automated, Artificial Intelligence (AI)-based pricing versus Human-based pricing in B2B
QYMATIX
JANUARY 18, 2022
To further explore the potential of automating the B2B salesperson’s pricing decisions. The experiment took place in a B2B wholesale company that sells aluminium in the United States. In simpler terms, the model calculates probabilities for price acceptance and then feeds specific price recommendations into the CRM system.
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