Remove 2000 Remove Co-Creation Remove Digitalization Remove Innovation
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Book review – Managing Brands

Red Star Kim

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). The final section of this chapter looks at how digital techniques can be used to build trust as an online currency to improve brand positioning.

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Artificial Intelligence and the Augmented SAM

Mercuri International

For example, working with digital twins as a sales tool — a virtual model designed to accurately reflect a physical object, relationship, or ecosystem. Use AI-based simulations to deliver value propositions and iterate innovations or prototypes through virtual trial and error. Create digital twins. But there are risks.