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Book review – Managing Brands

Red Star Kim

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). The final section of this chapter looks at how digital techniques can be used to build trust as an online currency to improve brand positioning.

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Artificial Intelligence and the Augmented SAM

Mercuri International

For example, working with digital twins as a sales tool — a virtual model designed to accurately reflect a physical object, relationship, or ecosystem. Create digital twins. Fostering co-creation and innovation using AI. Even the developers of AI are often not 100% sure of the mechanics of their creations.