Why is value-based selling so important?
Mercuri International
MARCH 8, 2022
Beginning in the 1990s, models were introduced to manage companies based on long-term shareholder value, rather than short-term ratios. Beginning in the 1990s, models were introduced to manage companies based on long-term shareholder value, rather than short-term ratios. The Future State of Sales. Stockholm: Mercuri International.
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