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Why is value-based selling so important?

Mercuri International

MARCH 8, 2022

Digitalization has been both an enabler and driver of our ability to measure what creates value. However, the power of digitalization is also in the hands of customers, and they are now able to require that you as a supplier demonstrate in similar detail how your solutions will benefit them. The Future State of Sales.

Suppliers 52
Suppliers Shareholders Value Proposition Innovation 52
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Book review – Managing Brands

Red Star Kim

MAY 11, 2023

B2B buyers go through similar stages but there are often more people involved in the purchase decision – Gartner (2020) offers a model with six stages (problem identification, solution exploration, requirements building, supplier selection, validation and consensus creation).

Management 130
Management Co-Creation Publishing Leadership 130
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