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Book review – Managing Brands

Red Star Kim

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

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Research update on the most in-demand soft skills

Red Star Kim

It used data from Russell Reynolds of nearly 5,000 job descriptions between 2000 to 2017 – for positions including CEO, CIO, Head of HR and CMO. Traditional capabilities – notably the management of financial and operational resources—remain highly relevant. Most workers (74%) prefer to learn via their employer.

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Should Your Technology Team “Go Agile”?

Excelerate

In the early 2000’s, Agile exploded on to the scene. However, instead of enabling rapid innovation, many companies found that they spent significant time and effort to change their way of delivering products to market, only to find that the investment never ended and the gains were never achieved.

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Spigit Ignite Summit 2016: Announcing Speakers from Pfizer, CH2M, Lexington Insurance

Planview

Last year, over 140 leaders from globally recognized companies like IBM, AT&T, MetLife, Cigna, PwC, Unitedhealth Group, Siemens, Estee Lauder and more gathered at our Boston Summit to share new ideas, challenges, and findings resulting from their own innovation programs. Wendy Mayer, VP of Innovation at Pfizer, Inc.