Study: Automated, Artificial Intelligence (AI)-based pricing versus Human-based pricing in B2B
QYMATIX
JANUARY 18, 2022
Karlinsky-Shichor’s research focuses on the automation of decision making and its application to marketing and sales. The purpose was to investigate what could generate a higher profit for the company – prices set by humans or machines. The sales group was not bound to accept the price recommendations.
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