Study: Automated, Artificial Intelligence (AI)-based pricing versus Human-based pricing in B2B
QYMATIX
JANUARY 18, 2022
The purpose was to investigate what could generate a higher profit for the company – prices set by humans or machines. During the experiment, they processed a total of 2000 price quote requests and over 4000 product requests. The sales group was not bound to accept the price recommendations. Why do we think this is good?
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