article thumbnail

25 Problems That Stop Key Account Managers From Doing Their Job

Account Manager Tips

It’s an indispensable skill and one that you can adapt for every day decisions to business issues, organizational performance and any other challenge you can think of. And if you can't make it live, don't worry, the event will be recorded and shared with ticket holders. Which means the findings are more than just opinion.

article thumbnail

B2B Wholesale & Distribution: Challenges and Triumphs of Industrial Wholesale Companies Facing Insolvency in Germany

QYMATIX

It’s important to note that internal factors such as leadership changes and decision-making struggles can also play a role in financial difficulties. Eisenmann was an internationally active equipment manufacturer and supplier to the automotive industry. It’s crucial to understand the root causes to address them and move forward.

B2B 40
article thumbnail

Book review – Managing Brands

Red Star Kim

Brands have attributes, values and personality – customers will perceive or make associations with a brand that can be positive or negative. Google ZMOT (Zero Moment of Truth) describes this less as a journey and more as a flight map: Zero moment of truth (ZMOT) decision-making moment – Think with Google.