Red Star Kim

MAY 11, 2023

So Davis, Dunn & Aaker proposed the brand touchpoint wheel in their 2002 book – pre-purchase experience, purchase experience and post-purchase experience. Cisco (technology) is at 15, J P Morgan at 24, Salesforce at 36, Goldman Sachs at 49, HSBC at 65, 3M at 69 and LinkedIn at 81.

Management 130

Management Co-Creation Publishing Leadership 130

SmartKarrot

APRIL 13, 2020

Finance & Accounting. It was acquired by eBay in 2002 but split in 2014. The pioneer of CRM, social media marketing, content management, web analytics, and SEO tools, Hubspot has figured out that generating lots of great content is the key to their success. It records an average of 32 payment transactions per active account.

Software 19

Software Software Acquisition Innovation 19

SalesGlobe

FEBRUARY 9, 2022

The company learned that the consumption of beer was driven by TV, radio, and social media advertising. But there are principles of finance that if you apply them to sales, including incentive plans, you can accelerate what you do. Strategically, what was important to the brewing company was selling beer to the end consumer.

Value Proposition 52

Value Proposition Advertising Sales Profitability 52

SmartKarrot

FEBRUARY 3, 2022

Hi Platform uses artificial intelligence to help businesses learn what their customers are saying about them on social media, automate customer support, and engage with them in real-time. The platform is intended for use in the industries of e-commerce, consumer goods, education, real estate, and insurance and finance.

e-Learning 10

e-Learning Banking Transportation Financial Services 10