Red Star Kim

MAY 11, 2023

So Davis, Dunn & Aaker proposed the brand touchpoint wheel in their 2002 book – pre-purchase experience, purchase experience and post-purchase experience. Vision – What will meeting the need with data look like? Oliver developed the Expectation-Confirmation Theory to accommodate the customer’s post-purchase rationalisation.

Management 130

Management Co-Creation Publishing Leadership 130

SalesGlobe

FEBRUARY 9, 2022

Entertainment Weekly was scheduled to be profitable after two years, but by year five it was still losing money and Kelly was feeling some pressure. “We Our circulation growth was great, our revenue growth was great, and everybody assumed, ‘Okay, at some point or another we’re going to get to profitability.’”. We made money.

Value Proposition 52

Value Proposition Advertising Sales Profitability 52

PandaDoc

MAY 25, 2021

Customers of Atlassian have included organizations like NASA, the Daily Telegraph, and the non-profit Code.org. This is exactly what Mike Cannon-Brookes has done since starting his company in 2002. There’s no need to use four other services when PandaDoc can meet all these needs in one place. Really a big blessing.

Software 52

Software Software Co-Creation e-Learning 52

PandaDoc

MAY 25, 2021

Customers of Atlassian have included organizations like NASA, the Daily Telegraph, and the non-profit Code.org. This is exactly what Mike Cannon-Brookes has done since starting his company in 2002. There’s no need to use four other services when PandaDoc can meet all these needs in one place. Really a big blessing.

Software 52

Software Software Co-Creation e-Learning 52