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Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Founder and Managing Principal, Inflexion Group

Farland Group

I’ve been working in ABM since I coined the term back in 2003, and I guess people know me for ABM. Most recently, I’ve been getting into this idea of how you drive account-based growth with your most important customers—beyond marketing, and beyond executive engagement. Do you think that’s part of the issue-based focus?

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Top 30 SaaS Companies in the US

SmartKarrot

SaaS – Software-as-a-Service – is an umbrella term referring to a range of technologies and tools that facilitate the processing, storage, and management of big data using remote servers. Founded in: 2003. Since its inception in 2003, Splunk has been at the forefront of data solutions. Founded in: 2003. Founded in: 2006.