Farland Group

SEPTEMBER 28, 2022

I’ve been working in ABM since I coined the term back in 2003, and I guess people know me for ABM. Most recently, I’ve been getting into this idea of how you drive account-based growth with your most important customers—beyond marketing, and beyond executive engagement. So, find those champions.

Co-Creation 52

Co-Creation Marketing Management Suppliers 52

Mike Kunkle

JULY 2, 2022

Way back in 2003, I worked in a department called Performance Development and led the Sales Performance Development team. The goal of enablement is to support sellers in supporting their buyers and customers, to help them facilitate buying decisions, improve the buying experience, and as a result, improve sales performance.

Sales 130

Sales Sales Training Leadership Decision-making 130

SBI

AUGUST 5, 2021

Q: What steps can Customer Reference Management users take to best facilitate their prospects’ decision-making given that interactions are likely remote? David : Customer experiences and successes should be prevalent in digital marketing, social media, PR and events. David Sroka President, Point of Reference.

Management 26

Management Value Proposition Facilitation Digitalization 26

SmartKarrot

FEBRUARY 4, 2022

SaaS – Software-as-a-Service – is an umbrella term referring to a range of technologies and tools that facilitate the processing, storage, and management of big data using remote servers. Founded in: 2003. Since its inception in 2003, Splunk has been at the forefront of data solutions. Founded in: 2003.

Cybersecurity 10

Cybersecurity Software Software Digitalization 10