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Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Founder and Managing Principal, Inflexion Group

Farland Group

SEPTEMBER 28, 2022

I’ve been working in ABM since I coined the term back in 2003, and I guess people know me for ABM. A: “We interviewed the head of global procurement for a telecoms company, and he said, ‘Of our strategic suppliers, the way we select our suppliers is focused on a supplier’s attitude to ESG, CSR, those kinds of issues.

Co-Creation 52
Co-Creation Marketing Management Suppliers 52
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Top 30 SaaS Companies in the US

SmartKarrot

FEBRUARY 4, 2022

Upon meeting their criteria, Boastcapital’s algorithm tracks and manages the businesses’ expenditure on R&D projects. It includes a completely integrated suite of financial tools for company expenditure management, such as invoicing, sourcing, procurement, and cost management. Founded in: 2003. Founded in: 2003.

Cybersecurity 10
Cybersecurity Software Software Digitalization 10
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