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Book review – Managing Brands

Red Star Kim

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines). Please let me know who you would recommend.

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Equipped for the Inevitable: The Owens Corning Story

Luminas Strategy

In 2005 and 2006 the U.S. By taking a rigorous approach with the customer, the account team was able to clearly define the specific needs of their customer, build a customer-specific plan that facilitated co-creation of win-win solutions, and measure their successes and failures together.