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Book review – Managing Brands

Red Star Kim

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). The final section of this chapter looks at how digital techniques can be used to build trust as an online currency to improve brand positioning.

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What agencies and brand need to know about web3, with Jeff Kauffman Jr.

Account Management Skills

I got my start skydiving and marketing at the exact same time, which is 2005. Principals, creatives, digital strategist, very senior people, very junior people, just basically anyone that I had some sort of respect for in terms of the quality of their work. And we’ve never had ownership from a digital standpoint.