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Book review – Managing Brands

Red Star Kim

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Please let me know who you would recommend. A brand is a promise that it will deliver a set of attributes.

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Equipped for the Inevitable: The Owens Corning Story

Luminas Strategy

In 2005 and 2006 the U.S. In a company meeting it was boldly declared: “The fundamental reason this corporation exists is to create value for its customers.” His first meeting with the president of the roofing division, is particularly memorable, she had countless questions. Like boy scouts, they were prepared.