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Equipped for the Inevitable: The Owens Corning Story

Luminas Strategy

In 2005 and 2006 the U.S. As far as their customers were concerned, because Owens Corning’s investments and go-to market strategy were so broad, they had become a transactional supplier. These discussions generate next steps that vary from simple organizational communications to new investments. “At

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Book review – Managing Brands

Red Star Kim

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines). Please let me know who you would recommend.