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Equipped for the Inevitable: The Owens Corning Story

Luminas Strategy

In 2005 and 2006 the U.S. In a company meeting it was boldly declared: “The fundamental reason this corporation exists is to create value for its customers.” His first meeting with the president of the roofing division, is particularly memorable, she had countless questions. Like boy scouts, they were prepared.

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Book review – Managing Brands

Red Star Kim

B2B buyers go through similar stages but there are often more people involved in the purchase decision – Gartner (2020) offers a model with six stages (problem identification, solution exploration, requirements building, supplier selection, validation and consensus creation). Vision – What will meeting the need with data look like?