2009 Brainstorming Innovation Management 
ClearPoint Strategy
NOVEMBER 18, 2021
In short, avoid head-to-head competition and focus on innovation. This strategic planning model is a departure from the typical management exercise that focuses on number crunching and competitive benchmarking. This is termed “value innovation.”. Summary Of The Blue Ocean Strategy. You have a framework to test ideas.
Hubspot Sales
OCTOBER 17, 2018
Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Creative, innovative, and low-cost strategies are used to achieve this growth.
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