2009 Co-Creation Communication Value Proposition 
Red Star Kim
MAY 11, 2023
Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines).
Luminas Strategy
JULY 27, 2023
In 2009, when the bottom fell out of the housing market, building materials manufacturers were hit hard. Together, they evaluate standard reports that are organized by value attributes. By doing this review together, they gain insight into the ways in which their value proposition stacks up to the customers’ needs.
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