2009 Co-Creation Meetings Profitability 
Red Star Kim
MAY 11, 2023
The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.
Luminas Strategy
JULY 27, 2023
In 2009, when the bottom fell out of the housing market, building materials manufacturers were hit hard. In a company meeting it was boldly declared: “The fundamental reason this corporation exists is to create value for its customers.” Now, at Owens Corning the customer is at every meeting.
Expert insights. Personalized for you.
130 
Let's personalize your content