Red Star Kim
MAY 11, 2023
The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.
Luminas Strategy
JULY 27, 2023
In 2009, when the bottom fell out of the housing market, building materials manufacturers were hit hard. Get clear (quickly) on the value of their investments to this customer’s bottom line and validate what investments could be made to improve their profitability. This success doesn’t mean that there haven’t been difficult times.
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