2009 Co-Creation Communication Profitability 
Red Star Kim
MAY 11, 2023
Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines). There are references to multi-branding and co-branding/partnership marketing also.
Luminas Strategy
JULY 27, 2023
In 2009, when the bottom fell out of the housing market, building materials manufacturers were hit hard. Get clear (quickly) on the value of their investments to this customer’s bottom line and validate what investments could be made to improve their profitability. This success doesn’t mean that there haven’t been difficult times.
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