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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

ESG targets and work is under-communicated and clients will be increasingly interested in purpose versus profit”. Sam Round of Hazlewoods Accountants reflected “Discussion revealed that clients are most concerned with the wellbeing of people and their social contribution.

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Book review – Managing Brands

Red Star Kim

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines). Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

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Agree on a Set of Alliance Core Values and Operating Principles

Peter Simoons

In Norma Watenpaugh’s 2009 article on creating value from innovation and the role of alliances, she mentioned that the key operating principle in the Rolls-Royce Starfish alliance is that there was no limit to profit for each of the partners. Be clear on the meanings of the words you use!

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Equipped for the Inevitable: The Owens Corning Story

Luminas Strategy

In 2009, when the bottom fell out of the housing market, building materials manufacturers were hit hard. Get clear (quickly) on the value of their investments to this customer’s bottom line and validate what investments could be made to improve their profitability. This success doesn’t mean that there haven’t been difficult times.

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14 Pro Tips for Running a Successful Business

Hubspot Sales

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Source: Capterra. According to the U.S.

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How Can You Get The Most Out of Your CoSelling Partnerships?

CoSell

Set Joint Goals & Communication “Setting Joint Goals and Communications” —Braydan Young, Growth, Sendoso In partnerships, making time for setting joint goals is key. Do you have communication terms outlined for account mapping, partner management, and sales activity? Set joint goals and communications.

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The 15 Best Crowdfunding Sites to Launch Your Business or Product

Hubspot Sales

Since their launch in 2009, the company has helped 15 million people pledge $3.7 You can be a nonprofit, for-profit, unincorporated group, or any other status -- they care about your ability to have social impact. Best Crowdfunding Sites. Kickstarter. billion to successfully fund more than 143,000 projects. StartSomeGood.

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