Red Star Kim

MAY 11, 2023

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines). Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

Management 130

Management Co-Creation Publishing Leadership 130

Luminas Strategy

JULY 27, 2023

In 2009, when the bottom fell out of the housing market, building materials manufacturers were hit hard. As far as their customers were concerned, because Owens Corning’s investments and go-to market strategy were so broad, they had become a transactional supplier. This success doesn’t mean that there haven’t been difficult times.

Manufacturing 52

Manufacturing Value Proposition Co-Creation Suppliers 52

Account Management Skills

JUNE 5, 2023

Da Costa Coaching helps agency owners build their business in a profitable, sustainable and enjoyable way. But if we are not doing that in our prospecting phase and we are just sort of being seen as a supplier that looks a little bit better than the current supplier that they have, so they will just switch you out.

Management 52

Management Account Management Suppliers Onboarding 52