Luminas Strategy

JULY 27, 2023

In 2009, when the bottom fell out of the housing market, building materials manufacturers were hit hard. As far as their customers were concerned, because Owens Corning’s investments and go-to market strategy were so broad, they had become a transactional supplier. This success doesn’t mean that there haven’t been difficult times.

Manufacturing 52

Manufacturing Value Proposition Co-Creation Suppliers 52

Red Star Kim

MAY 11, 2023

B2B buyers go through similar stages but there are often more people involved in the purchase decision – Gartner (2020) offers a model with six stages (problem identification, solution exploration, requirements building, supplier selection, validation and consensus creation).

Management 130

Management Co-Creation Publishing Leadership 130

Account Management Skills

JUNE 5, 2023

Da Costa Coaching helps agency owners build their business in a profitable, sustainable and enjoyable way. But if we are not doing that in our prospecting phase and we are just sort of being seen as a supplier that looks a little bit better than the current supplier that they have, so they will just switch you out.

Management 52

Management Account Management Suppliers Onboarding 52