2009 Facilitation Profitability Suppliers 
Luminas Strategy
JULY 27, 2023
In 2009, when the bottom fell out of the housing market, building materials manufacturers were hit hard. As far as their customers were concerned, because Owens Corning’s investments and go-to market strategy were so broad, they had become a transactional supplier. This success doesn’t mean that there haven’t been difficult times.
Red Star Kim
MAY 11, 2023
B2B buyers go through similar stages but there are often more people involved in the purchase decision – Gartner (2020) offers a model with six stages (problem identification, solution exploration, requirements building, supplier selection, validation and consensus creation). Please let me know who you would recommend.
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