Remove 2009 Remove Communication Remove Meetings Remove Profitability
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Agree on a Set of Alliance Core Values and Operating Principles

Peter Simoons

It will help bridge differences, especially when they are reviewed on a regular basis, such as during key partner meetings. But if your partner is a large organization, “quickly” can mean that it may take three consensus-driven, hour-long meetings to come to a quick decision. Be clear on the meanings of the words you use!

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Book review – Managing Brands

Red Star Kim

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines). Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

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Equipped for the Inevitable: The Owens Corning Story

Luminas Strategy

In 2009, when the bottom fell out of the housing market, building materials manufacturers were hit hard. In a company meeting it was boldly declared: “The fundamental reason this corporation exists is to create value for its customers.” Now, at Owens Corning the customer is at every meeting. The solution?

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14 Pro Tips for Running a Successful Business

Hubspot Sales

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Source: Capterra. According to the U.S.

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How Can You Get The Most Out of Your CoSelling Partnerships?

CoSell

Set Joint Goals & Communication “Setting Joint Goals and Communications” —Braydan Young, Growth, Sendoso In partnerships, making time for setting joint goals is key. Do you have communication terms outlined for account mapping, partner management, and sales activity? It’s meeting person-to-person, in a real way.

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The 15 Best Crowdfunding Sites to Launch Your Business or Product

Hubspot Sales

Since their launch in 2009, the company has helped 15 million people pledge $3.7 Funding is all or nothing, so you must meet the goal you set within the allotted time or everyone gets their money back. You can be a nonprofit, for-profit, unincorporated group, or any other status -- they care about your ability to have social impact.

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Growth Implications of Outbound Lead Gen For Agencies

Liston Witherill

I have a distant family member who lost millions of dollars in the  Stanford Ponzi scheme back in 2009. Outbound lead gen is when you initiate communication and send it directly to a specific person. And just to be clear, this is what happens before your  sales process  starts with the first client meeting.